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One of Australia’s largest Aboriginal organisations, serving over 2,000 Banjima, Yinhawangka, and Nyiyaparli Traditional Owners across the remote Pilbara region of Western Australia.
Established in 1996 to represent the collective interests of Traditional Owners following the Yandi Land Use Agreement with Rio Tinto, Gumala manages charitable funding to support community wellbeing, reduce poverty, and deliver essential services to its members, many of whom live in remote or underserved areas.
Gumala receives funding from both government and private sectors, primarily the mining industry. That support is distributed carefully by caseworkers based on member needs and program eligibility.
Delivering help at scale in such a geographically vast, socially complex environment is no small task. Manual processes made it hard to track, customise, and report on support. Traditional voucher systems and physical delivery channels struggled to reach some members quickly or securely.
Gumala partnered with Prezzee to digitise their member support programs using customised, trackable digital gift cards. Caseworkers no longer need to juggle multiple systems or worry about lost cards, and members get the dignity of choice.
Streamlined operations: Staff now use one platform to manage large-scale distribution with full oversight.
Built-in compliance: Every gift card is traceable, auditable, and aligned with grant obligations.
Member-first experience: Beneficiaries enjoy 24/7 customer care, flexible redemption options, and discreet delivery.
Responsive support: Gumala’s dedicated Prezzee account manager provides hands-on assistance and system guidance.
For Gumala, digitising support meant more than convenience. It meant empowering Traditional Owners with support that’s fast, flexible, and respectful.